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WA REGIONAL (SOUTH WEST)
Creation of new strap line, concept, scripting and direction of campaign.
This ad gave us the opportunity to work directly for Head Office.
Focusing on their multicultural customer base by literally speaking their language. The dealership also hired bilingual sales staff.
WA & SA METRO
Re-cut and re-messaging for the Western Region.
Retail ad airing during the Star Wars film, with a hilariously bad Yoda impersonation.
New positioning for the dealership with a focus on family.