The Bank and I: Privacy, Banking and Life Stage 

Enabling customers to influence the way they are represented in the bank’s data bases, is one of the major personalization, responsiveness and privacy issues of banking. In this paper we draw on the interim results from a qualitative study of the ways in which Australians think of privacy and money. We find that changes in life stages, residence, and relationships motivate people to share additional personal information with their bank, in order to receive personalized services. We suggest ways how privacy rights management can help customers better represent themselves in a flexible manner reflecting the changes in their lives.