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Ultra Joy! |
This one took me a while before it caught my attention. Where to begin. Firstly, this dishwashing detergent has the scent of Country Lemons, not your normal City Lemon. City lemons of course smell like car exhaust and sewerage, whereas country lemons smell like hay bales and cow poop. Secondly, it's almost obscured, but it is important to note that this is not just Joy... its ULTRA Joy. For those occasions when ordinary plain joy just isn't enough. However - and this brings me to my third point - the reason I didn't notice this earlier is that the statement of ULTRA is so damn small, its almost illegible. They wouldn't want to be accused of rubbing the extra joy in your face. Just imagine if friends (who have only regular joy) came over and saw you brandishing your extra joy at them. With smaller lettering, the potential for embarrasment is avoided.
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