Comfortable business profits from solar energy solutions that no one wants! 

Few new home buyers if any, want solar houses.
Governments want energy efficiency and builders want new ideas to grow profits.
Yet despite industry longing for improvement, solar houses lie dormant and close to extinction, while miserably uncomfortable houses continue to be built by the thousands.
And no one asks why!

For anyone who takes the trouble to think for 10 seconds, the answer is obvious. It is popularly accepted that comfortable temperatures are adjustments you make to a house when it is finished.  Beneficial living conditions are not obtained from the nature of the house, and by that I mean the manner of its design or its construction. 
So when houses permit uncomfortable temperatures to develop, clearly the problem must be corrected. And it must be fixed repeatedly because the problem is built in.
The alternative is to avoid discomfort once, though purposeful design and building that is appropriate to the local climate. Simple isn't it?

Observe where today's errors creep in. A vacant block on which it is proposed to build a house is inseparable from its local climate. You simply cannot have one without the other. Yet the climate is what causes uncomfortable temperatures to develop inside the finished house.  We so easily forget the climate when the building site is empty, despite it being so obvious, and only remember it when the house is finished, in spite of the fact climate resources were there all along.  We ignore the natural energy that the climate delivers for nothing, and in so doing we permit a discomfort problem that no one wants.  And then home buyers are repeatedly compelled to buy energy for heating and cooling because of it. 

In truth we do not have an energy problem at all.   Instead we have a monumental task trying to convince home buyers, designers and builders to stop wasting natural renewable resources. 
As long as we fail to learn that simple lesson, we will continue to waste finite resources unnecessarily.  In short, we waste energy because we fail to use the energy resource God gave us. But really it's even worse than that.  Warm winter sun and cool summer breezes are a part of the land we purchase to build on, yet we turn our back on them and pay the penalty for that stupidity through all the years that follow.  And the practice continues despite the fact that global energy demand now outstrips supply. (see EC) 

Heating and cooling resources are a part of the land.  Because they are there to be used, thermal comfort is first a design and building task, nothing less and nothing more!  And until that idea takes hold, much heating and cooling will be done needlessly.  Putting solar efficient design principles into widespread commercial reality is the purpose of this book.

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Comfortable solar solutions is a book that describes how comfortable houses can be made commercially viable, and how they can produce handsome profits for those willing to undertake that task.

This is not a book of house plans for builders or home buyers. That's been done a million times, and so have books that describe how solar houses work.

Instead, this is for anyone concerned with housing, heating and cooling in particular. It concerns educators at every level, scientists, consultants, government at all levels, architects, designers, builders, environmentalists, town planners, and anyone else at all connected with housing.

This book goes straight into the commercial heartland of commercial decisions, design integrity, marketing, and profit making enterprise that is both ethical and proud to display environmental responsibility.

• CSS shows how designers and builders can present consumers with desirable housing choices they never dreamed possible.
• CSS offers new tools for building contractors and designers to develop unique solutions they have never before considered.
• CSS inverts energy problems and turns them into attractive solutions using renewable resources!
• CSS leaves those who choose energy waste nowhere to hide!
• CSS smashes the space heating and cooling problem decisively and permanently.

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Comfortable Solar Solutions aims straight at design and marketing.  Its goal is to propel solar houses into market prominence, supercharging profits through comfortable house design that buyers will love.

Comfortable Solar Solutions shows you how to create unique business advantages. Now you can leap marketing barriers, smash through apathy and disinterest, dash your most ardent critic and leave your competition floundering.

• CSS shows 10 fundamental principles that are almost never considered.
• CSS shows that when these principles are ignored your competitors will beat you every time.
• CSS describes an entirely new platform for environmental design. This is a serious task - profit building design work for builders and contractors.
• CSS describes how to create opportunity that will boost sales enormously without inflating product costs.
• CSS shows how to create exclusive market advantages that leaves no escape route for resource wasters.
• CSS steers designers and builders toward a unique marketing opportunity that is so simple, and so easy to implement.

All these ideas, methods and techniques are explained in simple and practical terms.

Comfortable Solar Solutions describes every opportunity to ….

• Put your buyers first and make sure they appreciate it.
• Profit from every last drop of design talent.
• Convert prospective buyers into a trained (unpaid) sales team.
• Capture advantages you never knew you had.
• Make your sales brochures stand out from the crowd.
• Get buyers asking about your houses.
• Cripple demand for needless heating and cooling and make this solution attractive to home buyers.
• Overpower your most ardent critics in one sentence.
• Build referral sales, develop them, polish them, and profit handsomely

Yes Yes Yes

CSS introduces a qualifying test that gets yes, after yes, after yes, after yes! How much permission do designers and builders need to supply heating and cooling using natural resources? One simple question easily converts sceptics into home buyers.

Comfortable Solar Solutions is your opportunity to get the results your competition would love, time after time, after time

• CSS is about the opportunity for building tens or hundreds of homes each year, thousands even. This book smashes the barriers that have prevented this happening in the past.
• CSS develops opportunity for designers, developers, builders and building contractors, teachers, politicians and engineers concerned with finite resources.
• CSS is for anyone who is passionately concerned about the environment and really wants to make changes.
• CSS is for people who want an ethical, responsible and very profitable business opportunity.,

This book will show you ..

• How a simple marketing failure stops the sale of solar houses dead, and throttles your profits!

• Methods and techniques to have home buyers eating out of your hand.

• How to unite all development disciplines into one cohesive program.

• How to defeat the ‘extra cost’ argument irrefutably.

• How to develop motivational methods consistently, thoroughly, and decisively.

• A new benchmark that sets a whole new tone to house marketing. It changed my success rate overnight.

Bottom Line?

• Do you want to secure a superior market advantage and leave your competitors in your wake?
• Do you want to build an environmentally responsible business, establish credibility and sound business ethics?
• Do you want to create an exclusive market position that will forestall energy legislation?
• Do you want your business to excel, to prosper and flourish despite environmental pressures?

CSS will show you how. It will build your confidence, open your eyes to creative thinking, stimulate design ideas, swell your market base, fire up your home buyers and create market opportunities you had never dreamt of.

For only $65 AUD, a new business opportunity with huge market potential is here for you. What a low cost investment in profit making potential!  Just one new house sale will return your investment a hundred fold!

CSS is the opportunity to create hundreds of house sales, thousands even, with the possibility to create referral business from every new home buyer!

You can rocket your business like you never dreamed possible, from this low, once only payment.

Please order now.

This is your business opportunity.

E-mail me, ken@optecs.com for payment and delivery terms

 

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