Of all the Beatles iconography generated in the early sixties, the publicity photo's be Dezo Hoffman are surely the most instantly recognizable.
In their collarless couture suits, the Beatles presented a clean, polished image quite unlike the black leather look they had once worn. But matching uniforms couldn't disguise their irrepressible individuality and personal magnetism. There was a warmth, exuberance and honesty in their faces and mannerisms that the camera, and the fans simply loved.



Even with their laid back style and constant camaraderie, being the most famous foursome in the world wasn't easy. Their whirlwind pace made relaxation a luxury, and the time would come when the Beatles took their own advice to "turn off your mind, relax, and float downstream."
More and more they sought room to breathe, a chance to be themselves instead of a musical megaphenomenon. The group's accountant was charged with the task of finding them isolated retreats outside of London, far from frantic fans and flashbulb popping paparazzi.

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