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webwatchers perth web design Frequently Asked Questions

 

Why do I need a website?

 

In recent years, the Internet and World Wide Web has become an integral part of everyday life for individuals and businesses alike. Nearly three-quarters of the Australian population accesses the Internet on a regular basis for business or personal use.

 

Leading consumer research indicates that customers expect the companies they do business with to have at least a basic website containing descriptions, products and services, company background, contact information, and an email address or other means of electronic communication. WebWatchers believes that a professional website has become a baseline, required component for any business.

 

Additionally, if you are a retailer with a product catalog that can be shipped or downloaded online -- your market becomes almost limitless when you sell online via an E-Commerce Website. Many new businesses use the web as their primary sales channel, while established retailers often use it as a new sales channel to expand and reach new markets.

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How do I reserve a domain name, like www.mycompany.com?

 

Registering and reserving your domain name is the first step in establishing your online presence. This is the address that visitors will type into web browsers to access your site. It is also the address that you will advertise.

 

Domain registration and website development/hosting are related - but separate components and services. Normally, you would check for the availability of a domain name (that it is not reserved or in use by another company) and pay an annual fee to an approved "Registrar" to keep the domain licensed in your name and for the exclusive use of your business.

 

WebWatchers provides full-service domain name registration and renewals free of charge - for as long as your website is hosted and managed on our system. Not only does this translate into cost savings for your business, but WebWatchers automatically renews the domain on your behalf year after year (up to five years) - eliminating the the risk of it expiring or being registered by another company or organization.

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How long will it take to create my new website?

 

WebWatchers recommends allowing for 4-6 business weeks from the start of the project to completion, seeing your fully-functional website "live" on the Internet. This does vary from project to project, but represents a conservative estimate for planning purposes. As the design and development of your site is an interactive, collaborative process between your staff and WebWatchers, this provides sufficient time for feedback, revisions, and your final approval of the site.

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How does the website design and development process work?

 

WebWatchers manages websites for clients in Western Australia, and understands that businesses traditionally seek local support for web design and development services.

 

As a local company, WebWatchers is able to provide a higher level or reliability and support.

 

Our online systems and electronic communications allow us to facilitate the development process and ongoing management of your website "virtually" from our location to yours. This results in savings of time, costs, and resources required for coordinating and traveling for in-person meetings. One of WebWatchers dedicated project managers will be assigned to your project and work closely with you every step of the way.  There are 3 main components of every website:

 

  • Design

    The design of your website is the "look and feel" of the pages - colors, images, fonts, and other presentation elements. Think of this as the interior design of your business' space on the Internet.

    You will receive a link to our online Design Questionnaire which will gather important information from you about your aesthetic ideas for the site in terms of layout, design, colour schemes, etc. With this information from you, our designers assemble some general concepts for your review and comment. You will be provided online access to view and provide us your feedback on these layouts.

    WebWatchers will refine your selection and provide the final version for your approval. This gives process our customers the unique ability to see exactly what their website will look like, prior to beginning any coding or programming.

  • Content

    Our staff will ask you to provide the business-specific content for your website. This is the actual text, product images, and general information unique to your business that will appear on the pages of the site. This information is normally sent to WebWatchers via email or our online system, or by CD through Australia Post if the content is unusually large.

  • Coding

    WebWatchers completes the final step of the process by converting the design layout and business content into the functioning code, and moving the pages onto our server system. With your approval and after any final revisions or changes, your website is published and accessible via the World Wide Web!

 

Your WebWatchers Project Manager will also work directly with you on any other administrative issues and configuring your email accounts.

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How will my site get listed in major search engines like Google and Yahoo?

 

Search engines are by far the most frequent method that web users employ to find websites related to their interests. As a result, every business or organization wants to their website to by readily returned when users type in certain search terms on the major search engines like Google, Yahoo, AOL, or MSN.

There is no simple approach or answer to getting your site listed on the major search engines. There are literally thousands of firms worldwide that specialize solely in helping companies get their websites listed. WebWatchers has chosen to focus on our core area of expertise, technical aspects of design and development of websites and systems, and does not currently offer online marketing services.

We feel that our clients are better served by advertising, marketing, and consulting firms that provide this service. WebWatchers maintains partnerships with proven online marketing companies, and can provide you contact information and referrals to meet the needs of your business.

The following links provide useful information and background on how search engines work and different approaches to listing your site:

Google AdWords Program

Overture Online Advertising

http://searchenginewatch.com

http://www.seologic.com/guide/

http://websearch.about.com/od/keywordsandphrases/

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How do I update my website or get technical support?

 

All WebWatchers hosting and management plans include ongoing support and content updates to your website. Our staff is available to make changes and additions to your site when required.

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How does my email service work?

 

A professional email solution is important to communicate with customers, suppliers, and partners. The email services included with all of our website hosting and management plans includes full POP/SMTP email accounts for you and your employees, compatibility with email clients like Microsoft Outlook, Macintosh Mail, or Lotus Notes, as well as the ability to check your email via the web when you are traveling or out of the office.

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How do I accept online credit card payments?

 

There are three main methods to integrate your website with an online payment system in order to accepts orders for goods and services:

 

  • Manually Processing Through An Existing Merchant Account

    If you already have a traditional merchant account setup to process credit cards through a terminal at your store or office, you can collect credit card and payment information securely through your website, then manually key in the charges with your credit card terminal.

  • Real-Time Integrated Payment Processing

    The most seamless and efficient way to process credit card transactions, especially for higher volumes, is to integrate a traditional merchant account with an online payment gateway. With this configuration, customers select their products and services on your website, enter in their credit card information, and the website will automatically process the charge and route payments into your business bank account.

    Click here for more information on this program and our E-Commerce System.

  • PayPal

    PayPal is an efficient and cost effective way to accept online payment through any website. There are no setup or subscription fees, and your business can enroll in a matter of minutes. While not as elegant or tightly integrated of a solution, PayPal provides a good way to begin selling online quickly, especially if your anticipate lower volumes of sales or online transactions are not the principal objective of the site.

 

Click here for more information on our E-Commerce System and services.

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What if I cancel my service or want to move to another hosting company?

 

WebWatchers is a service-oriented company, providing website design, development, hosting, and management. As a client, you or your business owns all of the design, code, and content associated with your website. If at any point you would like to change hosting providers or manage your site(s) internally, we will provide you will all necessary files and elements for you to efficiently migrate your system.

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